Changing people’s behaviour to help the environment?
It should make a meaningful and measurable difference.
LITTER-OLOGY
Understanding Littering and the Secrets to Clean Public Places
By Karen Spehr and Rob Curnow
Everything about why people litter in a single volume. Learn from experienced environmental psychologists about the power of social norms, promoting personal responsibility and using rewards and penalties to keep your public places clean. Read More...
Who should you target for change?
Successful behaviour change programs speak directly to the
needs of the people they are meant for.
The better you can target your program to you audience,
the more effective it will be ....
LITTER-OLOGY
Understanding Littering and the Secrets to Clean Public Places
By Karen Spehr and Rob Curnow
Everything about why people litter in a single volume. Learn from experienced environmental psychologists about the power of social norms, promoting personal responsibility and using rewards and penalties to keep your public places clean. Read More...
What behaviours should you change?
The best behaviours to choose are the ones likely to have the most environmental impact.....
LITTER-OLOGY
Understanding Littering and the Secrets to Clean Public Places
By Karen Spehr and Rob Curnow
Everything about why people litter in a single volume. Learn from experienced environmental psychologists about the power of social norms, promoting personal responsibility and using rewards and penalties to keep your public places clean. Read More...
It’s important to set proper program objectives
Exactly what & who do you want to change?
How much change do you want & by when?
Well articulated objectives will get you where you want to go.....
LITTER-OLOGY
Understanding Littering and the Secrets to Clean Public Places
By Karen Spehr and Rob Curnow
Everything about why people litter in a single volume. Learn from experienced environmental psychologists about the power of social norms, promoting personal responsibility and using rewards and penalties to keep your public places clean. Read More...
What influences behaviour change?
Many factors influence whether or nor someone
will perform a pro-environmental action.
What works in one situation may not work in another......
